Multi-flavored food
Multi-flavored food
11
2019
-
05
From a few people's workshop to an annual turnover of 0.1 billion yuan, how did he do it?
Author:
Multiflavored
The entrepreneurial story of Fang Ping, founder of Qianbaidu dried bean curd
For most people, the current consumer food industry is a big red sea., the elimination rate is quite high; but one person doesn't see it that way, arguing that China's entire food market is always in an ascendant blue ocean era.The space that can improve innovation and efficiency is quite high. He put only one.The small workshop of several workers has developed into an industry leader with thousands of employees and an annual turnover of 0.1 billion yuan. This person is Fang Ping, the founder of "Qianbaidu dried bean curd.
Fang Ping had a rich resume in the food industry before he started his business. After graduating from university, Fang Ping entered a food processing factory. With outstanding marketing talent and engineering background, he took the position of sales manager and production manager of the company in only one year. For most young people, this kind of achievement can be achieved when he is young, which is enviable.
During his part-time job, he had many strategic ideas that could not be supported by the boss of the company, so he had to resign and start his own business. In July 2000, Fang Ping founded Chongqing Jiangbei District Duowando Food Factory, which is located in the big well of Maoershi in Jiangbei District. The beginning of the business was not very smooth. At first, the company produced and sold condiments. However, due to the mixed quality of the condiment market at that time, bad money drove out good money. The chaos was that the market was very difficult for a new enterprise that insisted on quality. The 100000 yuan invested in the initial stage of starting a business sank into the sea.
After the failure of his first venture, Fang Ping did not give up. He had a brainwave and turned to the dried bean curd market with greater market potential. However, there were no mature bean embryo suppliers at that time, and Fang Ping had to go to the market to find them door to door. Due to the serious loss of the first venture and the serious shortage of funds, Fang Ping gets up at 6 o'clock every morning, carries a bamboo basket to the farmer's market, and purchases it back for processing at a cost of tens of pounds per family. No money to buy better equipment, but in more than 100 square meters of factory buildings, iron pots and earth stoves, ceramic tile stickers work table arranged in good order. The hard work paid off. The first batch of 14 pieces of processed goods entered the prosperous mountain city supermarket chain at that time. They sold out during the Spring Festival. "Thousand Baidu Dried Bean Dried Bean" has since been known by the people of the mountain city.
After discovering the potential of the dried bean curd market, Fang Ping added chicken wings, chicken feet, duck palms, beef, pig trotters and other marinated meat products. However, due to the low shelf life, the product can never reach the national market. Therefore, it is imperative to explore a mature and stable sterilization storage technology. During this period, the factory has explored microwave sterilization, pasteurization and irradiation sterilization, and finally due to the implementation of a stable pasteurization process to enhance the shelf life of leisure dried bean curd to 8 months, since then, "thousands of degrees of dried bean curd" began to enter the national market, and then led the development of leisure bean products in Chongqing.
After tamping the original accumulation, Fang Ping took another big step. In 2011, Fang Ping developed several shareholders and established Chongqing Duoweiduo Food Technology Development Co., Ltd. In order to meet the market demand in short supply and expand the scale of production, we bought 60 mu of land in Qijiang Food Park to build a factory and put it into operation, and installed more than 1000 million new automatic dried bean curd production and processing equipment. With the passage of time, the phenomenon of brand aging has gradually emerged. Fang Ping has established a sub-brand "Azu Izu" with the theme of two-dimensional cartoon animation images, with the brand concept of "fashion, health and delicacy", which is deeply loved by young people. In the following years, the company has developed dried bean curd, soda bean curd, crystal cube bean curd, etc. to diversify its products to meet the increasingly picky taste buds of customers. In 2014, the Tmall flagship store was opened, realizing the sales mode of mutual promotion and mutual assistance online and offline. Superior business strategy, so that "thousands of Baidu dried bean curd" repeatedly won.
Fang Ping's sense of industry is sensitive and weak. He can always stand out in different environments and ensure the competitiveness of enterprises. Now "Qianbaidu dried bean curd" has been in operation for nearly 20 years, with an annual turnover of 0.1 billion, and has become a leader in the industry.
However, Chairman Fang Ping's corporate planning is not just thisHe often tells his employees,The value of excellent plant soy protein food will be widely recognized and sought after by people.This laid the foundation for the development of our enterprise.; and China is moving towards the center of the world stage, then Chinese food will certainly make people all over the world a feast..
Whether Fang Ping can lead many enterprises to push "thousands of Baidu dried beans" to the world, let's wait and see!
Thousands of Baidu Dried Bean, A Dou Izu, Chongqing Taste More, Fang Ping, Thousands of Baidu
Qian Baidu - Chongqing Flavor, Crafted with Ingenuity
At the 2025 Chengdu Spring Sugar and Wine Fair, Chongqing Duoweiduo Food Company made a grand appearance with its "Qianbaidu" Brand, showcasing authentic Chongqing flavors to a national audience under the golden signboard of a Chongqing time-honored Brand. Qianbaidu dried tofu selects high-quality soybeans and adheres to traditional craftsmanship. No preservatives are added, ensuring a healthy and delicious product. Every bite is a true work of craftsmanship. The Brand has become a trusted, high-quality dried tofu Brand for consumers thanks to its health and deliciousness. At the booth, various flavors of dried tofu and specialty snacks were on display, attracting numerous distributors to stop and discuss business opportunities. Chongqing flavor, made in Chongqing! We sincerely invite partners in the national food industry to witness the charm of Qianbaidu, work together to expand the market, and achieve mutual success in the future!
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Chongqing Duo Wei Duo Food Technology Development Co., Ltd.
Committed to "creating a well-known and respected famous food company", and strive to provide consumers with high-quality, delicious, nutritious and healthy food
Contact Information
Chongqing Office: MOCO, Longhu, Xinnan Road, Yubei District, Chongqing
Production Base: Tonghui Food Industrial Park, Qijiang District, Chongqing
Qianbaidu dried bean curd
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